With the rise of mobile technology, comes the re-introduction of location-based marketing aka Beacons. This topical technology, a tool that can pin point where a customer is and talk to them about relevant information, has certainly got both brands and vendors hot under the collar. A flurry of Beacon-based ideas are now being tested, such…
Mobile, self service and social media are trending across the hospitality industry as restaurateurs and hoteliers consider them must haves for their next point-of-sale (POS) investment. Meanwhile digital signage is being flagged as a technology that shouldn’t be forgotten in this category. According to Hospitality Technology’s annual POS Software Trends Report, the key business drivers…
A connected changing room concept is to be launched by Microsoft and Accenture. Currently live in the US, the fitting rooms which detect the products a customer tries on, are soon to hit British retailers. Brendan Mislin, senior manager at Accenture, told Retail Week that the technology is currently being used exclusively by US department…
Sales by smart phone and tablet were up 138% in 2013, accounting for about 30% of total online retail sales. As a result expectations for mobile technology are high as both consumers and retailers alike adopt it as a practical shopping tool. It plays a particularly relevant role within omni-channel retailing that engages the consumer…
Retailers have spoken up about the barriers that are preventing them from becoming an integrated omni-channel company. According to new Research from Accenture and hybris, while providing a seamless shopping experience across all channels and touch points is a top priority for retailers – organisational, operational and technology challenges are getting in the way. The…