Beacon technology has arrived in shopping centres. The Swan Centre in Eastleigh on the south coast of the UK is the first shopping centre to utilise the new technology. Retailers within the centre can now recognise customers who have come there to shop, and send targeted adverts and discounts direct to their mobile phones via…
Monsoon Accessorize has launched a new mobile electronic-point-of-sale system with the use of iPads. The solution aims to provide a true multi-channel environment that makes it easy to engage with customers while keeping the transactional process as simple as possible. Store’ staff use the iPads to show customers the retailer’s extended product range, to locate…
A multi-channel focus has seen Shoe Zone, the value footwear retailer boost its sales and profits. Online ordering in store, kiosks, web exclusives and improved payment options are responsible for the rise. Pre-tax profit increased 12.3% to £9.5m in the 53 weeks to 5 October 2013, when turnover was up 2.4% to £193.9m. The retailer…
Where vendors are struggling to provide a digital experience in store, consumers are filling in the gaps themselves. 85% of 2,000 consumers recently surveyed by The Bio Agency could not name a high street retailer with a really good digital experience in store. As a result, with the majority of customers now shopping with a…
The Litten Tree, a bar in Hereford saw its night’s taking go from £800 to over £2500 with The Exchange. This fun and interactive tool has been recognised by hospitality businesses globally for engaging customers, encouraging them to extend their visit, return week after week, and increase their spend per head. Paul Neades, General Manager,…