Tesco’s ‘futuristic multichannel journey’ for 2014
A digital wallet, Scan as you Shop Mobile, Clubcard check-in and Clubcard voucher prompting, are all to be a part of Tesco’s ‘futuristic multichannel journey’ for 2014. The services will complement the retailer’s growing digital portfolio that already includes a magazine app, one-touch add-to-basket function and Click & Collect. Robin Terrell, group multichannel director, told…
