A connected changing room concept is to be launched by Microsoft and Accenture. Currently live in the US, the fitting rooms which detect the products a customer tries on, are soon to hit British retailers. Brendan Mislin, senior manager at Accenture, told Retail Week that the technology is currently being used exclusively by US department…
Sales by smart phone and tablet were up 138% in 2013, accounting for about 30% of total online retail sales. As a result expectations for mobile technology are high as both consumers and retailers alike adopt it as a practical shopping tool. It plays a particularly relevant role within omni-channel retailing that engages the consumer…
Retailers have spoken up about the barriers that are preventing them from becoming an integrated omni-channel company. According to new Research from Accenture and hybris, while providing a seamless shopping experience across all channels and touch points is a top priority for retailers – organisational, operational and technology challenges are getting in the way. The…
Beacon technology has arrived in shopping centres. The Swan Centre in Eastleigh on the south coast of the UK is the first shopping centre to utilise the new technology. Retailers within the centre can now recognise customers who have come there to shop, and send targeted adverts and discounts direct to their mobile phones via…
Monsoon Accessorize has launched a new mobile electronic-point-of-sale system with the use of iPads. The solution aims to provide a true multi-channel environment that makes it easy to engage with customers while keeping the transactional process as simple as possible. Store’ staff use the iPads to show customers the retailer’s extended product range, to locate…