Digital walls are being recognised as an effective way to provide an enhanced shopping experience. Be they interactive, informative or just great to look at, these innovative walls are appearing and attracting much attention in the likes of stores, restaurants and hotels. On an interactive note, Microsoft Stores in the US, have given shoppers a…
US fashion retailer, Neiman Marcus, is using a digital mirror to give shoppers the ultimate fitting room experience at its store in Walnut Creek, California. The MemoryMirror from MemoMi, is actually a 70” digital screen with recording capability. It records the customer as they try on each outfit and plays back the footage to allow…
Mothercare, a bricks and mortar and online retailer of products and services for mothers and children, has announced that becoming ‘digitally led’ is part of its new business strategy. “Our ambition is for Mothercare to become the leading global retailer for parents and young children,” said Mark Newton-Jones, chief executive. Going on to say: “By…
Carphone Warehouse, the phone retailer, is going digital with its new look stores. The digital format will be seen across 200 of its 771 stores within the next few months. The digital design is said to create a simplified and slick customer experience through technology. Speaking at one of the revamped stores in London’s Brent…
Interactive tables aren’t in every customer-facing environment yet, but they are certainly becoming more popular among retail and hospitality businesses that are looking to take a more multi-channel approach. The tables are typically large touch screens that are wifi connected and they are displayed in busy footfall areas to provide added service to customers. This…