Many businesses as they prepare for a mobile future currently have a courting relationship with mobile devices as they work out whether they are a good fit and crucially what to do together. The practical in-house business benefits of mobile, for stock taking or on the spot ordering for example, are easier to recognise than…
Amazon has pushed the boundaries of shopping one step further, yet again, with the launch of its first smartphone, Amazon Fire. The device is capable of recognising thousands of actual everyday items, through visuals or printed text, that people may want to buy and presenting a purchase option via the Amazon website. Users simply scan…
Till systems and mobile devices are now working together to personalise and enhance the purchasing experience. Coffee specialist Harris+Hoole has launched a new mobile app that processes the whole of a customer’s order by interacting with the in shop till and the barista operating it. Customers using the app load pre-paid cash amounts onto their…
Mobile, mobile, mobile, whether it’s for commerce, browsing, personalised offers or pre-ordering, it can all be managed by a mobile technology these days. Take Birds Eye the food brand, for example, it has stepped across to the restaurant sector recently via a pop-up eatery and it has put mobile technology at its core. As part…
With the rise of mobile technology, comes the re-introduction of location-based marketing aka Beacons. This topical technology, a tool that can pin point where a customer is and talk to them about relevant information, has certainly got both brands and vendors hot under the collar. A flurry of Beacon-based ideas are now being tested, such…