Retailers have spoken up about the barriers that are preventing them from becoming an integrated omni-channel company. According to new Research from Accenture and hybris, while providing a seamless shopping experience across all channels and touch points is a top priority for retailers – organisational, operational and technology challenges are getting in the way. The…
Where vendors are struggling to provide a digital experience in store, consumers are filling in the gaps themselves. 85% of 2,000 consumers recently surveyed by The Bio Agency could not name a high street retailer with a really good digital experience in store. As a result, with the majority of customers now shopping with a…
Rumour has it that online stores may well be complementing high street stores, working with them now rather than against. So while multichannel retailers are racking up sales online, they come as additional revenue, for the tills are still ringing in store. This comes as good news for supporters of omni-channel retailing, indicating even more…
E-retailing is not just about filling a store with technology or investing in online shopping websites, apps and other marketing techniques. The challenge is to understand what technology will work best for customers and how to complete a sale from order to supply as seamlessly as possible. For example, supermarket chain Kroger has recently installed…
Four in every ten social media users goes on to buy an item online or in-store after sharing or making it a favourite on Twitter, Facebook or Pinterest, according to Vision Critical. However, while Facebook, now in its tenth year, owns the majority share of social media activity, Pinterest, described as a tool for collecting…