E-retailing is not just about filling a store with technology or investing in online shopping websites, apps and other marketing techniques. The challenge is to understand what technology will work best for customers and how to complete a sale from order to supply as seamlessly as possible. For example, supermarket chain Kroger has recently installed…
Four in every ten social media users goes on to buy an item online or in-store after sharing or making it a favourite on Twitter, Facebook or Pinterest, according to Vision Critical. However, while Facebook, now in its tenth year, owns the majority share of social media activity, Pinterest, described as a tool for collecting…
Argos is testing its new special offer app in store accessible through mobile devices. The app will be promoted and delivered by tap points in store that contain a code. Shoppers will be able to download the app by scanning the code with a phone or tablet using near field communication (NFC) technology. Once scanned,…
Several major banks have made promising steps toward the future of mobile payments by supporting Zapp, a mobile payment company. The new payment method is said to replace the need for multiple digital wallets, long card numbers, new passwords and usernames to remember. HSBC, First direct, Nationwide, Santander and Metro Bank will offer Zapp mobile…
In a bid to access more customer data and associate itself with physical stores, Amazon.com Inc. has announced plans to move its Kindle tablets in store. The tablets will be used as a type of check-out system at brick-and-mortar retail stores and are expected to be in high streets this summer 2014. Amazon executives told…