With the rise of mobile technology, comes the re-introduction of location-based marketing aka Beacons. This topical technology, a tool that can pin point where a customer is and talk to them about relevant information, has certainly got both brands and vendors hot under the collar. A flurry of Beacon-based ideas are now being tested, such…
Mobile, self service and social media are trending across the hospitality industry as restaurateurs and hoteliers consider them must haves for their next point-of-sale (POS) investment. Meanwhile digital signage is being flagged as a technology that shouldn’t be forgotten in this category. According to Hospitality Technology’s annual POS Software Trends Report, the key business drivers…
Sales by smart phone and tablet were up 138% in 2013, accounting for about 30% of total online retail sales. As a result expectations for mobile technology are high as both consumers and retailers alike adopt it as a practical shopping tool. It plays a particularly relevant role within omni-channel retailing that engages the consumer…
Where vendors are struggling to provide a digital experience in store, consumers are filling in the gaps themselves. 85% of 2,000 consumers recently surveyed by The Bio Agency could not name a high street retailer with a really good digital experience in store. As a result, with the majority of customers now shopping with a…
Virtual reality (VR), a computer-simulated 3-D environment viewed through a computer screen or wireless glasses, or augmented reality (AR), which uses technology to alter the physical environment by adding sound, images or words to enhance the real-world experience, is on the retail agenda. Currently the technology has more of an ‘event’ style presence as managers…