Right now we’re seeing physical retailers fighting to save their brands through the launch of online shops and showroom style stores. Yet at the same time, the online retailers are concerned that they need to tap into the traditional bricks and mortar shopping method, just in case it e-retailing isn’t the future. Meanwhile lurking in…
E-retailing is not just about filling a store with technology or investing in online shopping websites, apps and other marketing techniques. The challenge is to understand what technology will work best for customers and how to complete a sale from order to supply as seamlessly as possible. For example, supermarket chain Kroger has recently installed…
Four in every ten social media users goes on to buy an item online or in-store after sharing or making it a favourite on Twitter, Facebook or Pinterest, according to Vision Critical. However, while Facebook, now in its tenth year, owns the majority share of social media activity, Pinterest, described as a tool for collecting…
Retailers looking for innovation, advice, and predictions within the retail space can take advantage of a number of retail technology based events that take place throughout the year. Including the Omni-channel Retailing Summit, Retail Business Technology Expo, RetailWeek Live and the Internet Retailing Expo. Online, mobile, social, kiosk, digital, self-service and customer journey are just…
Technology has several focuses within the world of retail, from encouraging product browsing and supporting payments, to aiding staff and streamlining processes. Now the latest shift in focus is to customer benefits. Already on the mark is House of Fraser, which is about to roll out a queue-busting technology that will reduce the time click-and-collect…